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Training and consultancy that focuses on the results you need
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Turn your problem into a song The song is one of the oldest and most enduring of musical structures. It has a simple form: verses that progress the song’s theme or story and a chorus that encapsulates its key message. As the verse carries the burden of the narrative, its tune is usually less memorable than that of the chorus. The chorus needs a memorable, catchy tune in order to highlight the key message and help people sing along. When thinking about issues and problems apply the principles of the song. What are the verses of the problem? What are its various component parts or different aspects? When analysing the verses of the problem what chorus emerges? What is consistently emphasised as each verse passes by? This aspect may well be the major, underlying issue that needs to be addressed.
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